Marketing and Sales that increase
Enterprise value before M&A,
Founder Exit, or other Transition.
Marketing and Sales that increase
Enterprise value before a Founder
Exit or Recapitalization.
Most valuation discounts aren’t caused by costs, tax structure, or deal terms.
They’re caused by revenue that looks uncertain, founder-dependent, or hard to transfer.
Modern Revenue Strategies helps M&A and Value Advisors reduce buyer risk by systemizing marketing and sales so revenue holds up under diligence and enterprise value isn’t negotiated away.
Modern Revenue Strategies is the only marketing and sales system explicitly grounded in the Exit Planning Institute's Value Acceleration Methodology and built by a Certified Exit Planning Advisor.
Business buyers don’t pay for potential, they pay for predictable performance.
Modern Revenue Strategies installs the marketing, sales, and recurring-revenue systems
and the supporting intangible capital, that make businesses more attractive, more valuable, and more transferable.
Our system maps directly to Value Builder, Maus, and Quist valuation formats
making it easy for advisors and operators to see exactly how marketing and sales systems affect valuation, and what to fix first.
Our Approach:
Identify marketing and sales gaps that directly impact valuation.
Protect the revenue stream you’ve built and de-risk the business for buyers.
Build and implement marketing and sales systems that improve EBITDA and expand multiples.
Grow enterprise value through durable revenue and operational discipline.
The Difference
Traditional Agencies
Revenue-driven
Fragmented campaigns
Unpredictable results
Tactical and reactive
Trial and error
Modern Revenue Strategies
Value & EBITDA-driven
Integrated systems and processes
Predictable, sustainable growth
Strategic and focused
Proven, customized roadmap
Working with Modern Revenue Strategies delivers...
A more sellable, more profitable business that commands a higher valuation.
“This is the future. Mark’s sales and marketing work drives enterprise value—he’s the rare ‘functional adviser’ who moves the multiple. It’s really different.”
Scott Snider, President of The Exit Planning Institute
Download our Maximize the Multiple eBook to understand the 11 Marketing and Sales levers that drive enterprise value and sale price at exit.
Trademark & Affiliation Notice
Value Builder® and The Value Builder System™ are trademarks of Value Builder, Inc. Maus® and Quist® are trademarks of their respective owners. Modern Revenue Strategies is not affiliated with, endorsed by, or an official partner of Value Builder, Inc., Maus, or Quist. Modern Revenue Strategies has developed independent frameworks and systems designed to support Exit Planning Advisors who utilize these and similar valuation and exit-planning methodologies.