Turning B2B Services Marketing Into a Strategic System with John Jantsch author of “Duct-Tape Marketing”

Have you ever wondered how to scale your B2B growth effectively? The marketing landscape has evolved, but the fundamental principle remains unchanged: communicate value to your customers. Whether you’re considering hiring a marketing executive, partnering with an agency, or opting for a fractional CMO, the focus should always be on building trust and loyalty throughout the customer journey.

In this episode, John Jantsch, the founder of Duct Tape Marketing, a Small Businesses Marketing and Consulting company, shares insights into creating systematic marketing processes, navigating the evolution of marketing over the past 30 years, strategies for business growth, and the importance of understanding and prioritizing the customer journey and relationships. Tune in to learn more!

Quotes:

• “I realized early on that the idea that I’m going to tell them what to do with this repeatable system was music to their ears.”
• “For business owners, systems may seem daunting. However, for me, it became a priority driven by necessity.”
• “What we are here to do as marketers has fundamentally not changed one bit. We are here to communicate how we create value… that has never changed.” 

Takeaways:

• Develop a systematic marketing process built on strategy that prioritizes understanding of customers, achieved through interviews and journey mapping.
• Enhance customer trust and loyalty by providing positive experiences throughout their journey with your business.
• As your business grows, consider strategic guidance, like a fractional CMO, and create marketing systems to remove yourself from daily operations, creating scalability.
• Measure and improve marketing effectiveness through customer retention, renewals, referrals benchmarks, and continually evolve your approach while maintaining communication of value to customers.

Conclusion:

John highlighted the significance of developing a systematic marketing approach, emphasizing creating repeatable processes to streamline operations and enable scalability. He stressed the importance of communicating value to customers, regardless of digital marketing trends, and explored options for scaling marketing efforts, such as hiring executives, engaging agencies, or employing fractional CMOs. Throughout the discussion, John underscored the critical role of understanding the customer journey and building trust and loyalty at every stage, ultimately emphasizing the need to prioritize customer needs and relationships in driving B2B growth.

Links Mentioned:

Website: https://ducttapemarketing.com/ 

Guest Links:

LinkedIn: https://www.linkedin.com/in/ducttapemarketing/ 

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