CEOs and Sales Leaders at SaaS, Tech & B2B Services Firms
Pandemic lockdowns accelerated major changes in the B2B world,
fast-forwarding 10 years in 10 months
Many businesses are being left behind
The innovative 5-Step Growth Framework in this book is proven to double pipeline and revenues in 90 days by adapting to how today’s B2B decision-makers find and buy
• Attract the right prospects with differentiated positioning
• Accelerate deal pipeline for with scalable systems and powerful content
• Activate renewals, upsells, and referrals with proven processes
Stop wasting money on more ads, struggling to keep up with “growth hacks” that don’t work, or drowning in low quality leads.
Imagine instead a consistent process to generate bankable monthly recurring revenue.
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“No thanks. I just want the free sample of the first chapter” (scroll to the bottom of the page)
Before, you wasted time chasing the 80% of prospects that delivered less than 20% of your revenues. You scrambled to generate leads only to find they were barely qualified, took too long to convert, required hard-to-deliver customizations, and inevitably churned. Your pipeline was lumpy at best and hard to predict for hiring and resource allocation. Meanwhile, your competitors pulled ahead.
Now, you can focus 80% of your efforts on the opportunities that move the needle. Magnetically attract the right customers who understand your value, are willing to pay a premium, and pre-qualify themselves before ever engaging with sales. The result is happy customers, eager to provide referrals as they grow with you, giving you the time to focus on building world-class solutions.
The Difference?
This method is fine-tuned for how today’s B2B buyers discover, evaluate, and purchase
high-value SaaS, Tech, and B2B Services post-Covid.
It works. In just six months, one SaaS company doubled revenues, and gained a 3X increase in RFPs with zero extra advertising.
Less than 20% of companies have implemented these approaches, but those that do report 200%+ revenue growth.
Everything you need to implement this approach for your business, representing hundreds of hours and thousands of dollars of training, pulled together from dozens of experts, books, and decades of experience, is laid out clearly and concretely in this $4.99 book.
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"Finally a book that provides actionable insights for B2B Marketing - highly recommend"
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Bonus #1:
Toolkit with customizable Templates and Action Plans to adapt this to your business.
Bonus #2:
Five Day Email Training with HOURS of Bonus Videos on how to implement these strategies for success.
Money-Back Guarantee for 1 Full Year.
If, for some reason, you don’t find these insights valuable, I’ll refund the full purchase price.
Just send me an email and I’ll refund the $4.99 and you can keep the book and bonus materials.
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130+ Page Book for immediate electronic delivery with actionable recommendations covering all the following:
Why B2B Buyers are Drowning in High-Quality Information and what this means for your marketing and sales processes
See Chapter 2 to learn about the surprising truth about how Covid-19 lockdowns changed the Buyer’s Journey forever!
How buyers are keeping Sellers at a distance, limiting your ability to impact their purchase process
You’ll find out how to close deals faster without lowering your pricing!
See Chapter 3 to discover the startling truth about Ideal Customer Profiles!
Uncovering what Triggers Your Ideal Customers to Buy and how different contexts can translate into different quality of leads
How-to impact Your Customers on Their Decision Journey
You’ll discover how to use the closely guarded secrets of Growth Hackers to quickly and easily juice the quality of your leads!
Understanding the different stages your customers go through in evaluating options
How one simple chart can unlock undiscovered market segments ready to buy from you!
You’ll find out 7 surprisingly easy competitive strategies to stand out in your market!
Worksheet for Crystalizing your Unique Value to Your Customer and crafting a powerful positioning statement
Tactical guide on Account Based Marketing and Sales Activities
Beware of this common Account Based Marketing mistake – you’ll discover how to avoid it so you can close more high-ticket deals faster!
Here’s a sneaky little trick you can use to immediately re-ignite stalled negotiations!
You’ll learn about a shocking Linkedin Marketing loophole that you can easily exploit to secure long-term partnerships!
Here’s the quick and easy way to find customers who will shout your praises from the roof-tops – it works so well you’ll swear it must be magic!
How Bad Leads may be Killing Your Business by burning up resources and distracting your from building profitable solutions the market really wants
Why it’s NOT your fault if you have a low close ratio of MQLs – and what you can do starting today to generate more revenues in less time!
How to find your Sustainable Competitive Advantage·
You’ll find out an easy way to take advantage of your Buyer’s natural convincer channels to close deals, fast!
How to crystalize the processes your Ideal Customers use to Evaluate Options and Make Buying Decisions
Customizeable Ideal Customer Profile Template with Buying Triggers, Red Flags and Firmographics
How to map Content to the Customer Journey Stage
You’ll discover the 3 rules of persuasive content that no one else is telling you! Once you know these secrets, you can close sales at will!
Details on High Performing and Low Performing Marketing Allocations in B2B
How to Create Content that Connects and Converts
How to Put your Content in the Right Place and Right Time for Impact
See Chapter 4 to find out what one thing you MUST do before you even think about creating content that will go viral in your market!
Crafting and using Account Intelligence Profiles to Accelerate Pipeline
You’ll find out how to quickly recognize and avoid unqualified, low-margin customers!
List of Best Practice Activities for Pipeline Acceleration
How to Activate Accounts for Renewal, Upsell, and Advocacy
Best Practices on using Data and Technology to uncover intent and deliver personalization at scale
Guidance on creating your Product Vision Statement and crafting your Buying Vision and why it matters for B2B buyers
How to create and refine processes to guide your Revenue Team in improving Pipeline Quality
Customizeable Revenue Team Scorecard Template
Profiling the People and roles on your Ideal Customer’s Buying Committee
At last! Find out what thousands of other successful marketing psychologists know about building powerful buyer personas that reveal the path to persuading your prospects!
Customizeablle Persona Template with guidance on understanding Motivational Factors
Guide to Differentiating from your Competitors
Advice on Target Niches for Today and Tomorrow
Insight on understanding your Market’s Maturity and the Basis of Competition
Creating Demand and Awareness while differentiating to attract the right prospects
Old-school marketers have lied to you about Generating Demand! Here’s the one thing they hoped you’d NEVER find out about converting site visitors into leads!
You’ll find out how to master the art of “Sense-Making Sales” to build credibility and trust with your buyers in your very first interaction!
How to Activate Clients for Renewals, Upsells, and Advocacy
You’ll discover how to almost instantly create awareness with your ideal customers before meeting them – even if you don’t have a big ad budget!
What “Hacking the Weeds” means and how you can use this trick to speed deals through your pipeline!
Guidance on selecting and calculating the right KPIs to Improve Your Revenue Processes covering Pipeline Quality, Velocity, Deal Size, Win Rate, Speed, and Volume
How to get started in your organization
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Complete with:
Downloads of Templates and Hours of BONUS Videos
Chapter Takeaways, Assessments, & Action Plans
References for for Additional Learning
You don’t have to be a creative genius to craft a marketing and sales system that generates consistent results.
You don’t have to constantly create and post content to have inbound leads ready to work with you.
You don’t have to spend mountains of cash advertising to create a differentiated brand other business leaders envy.
Even if you have limited resources, this approach works because it reveals the most efficient and effective ways to attract the right prospects, accelerate their decision-making, and activate long-term growth.
It’s rooted in proven strategies that create easily repeatable success, freeing up your time to focus on growing your business instead of chasing low-quality leads.
DISCLAIMER: Just purchasing this book will not change your business. You must implement the strategies to see the results, but these strategies will work for your business if you use them.
Buy this book for concrete examples that distill thousands of hours of training and real-world experience into an easy-to-follow set of winning strategies.
Evaluate the ideas, and if they make sense for your business, implement this framework today to create predictable revenues for your SaaS, Tech, or B2B services business.
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P.S. Here’s a recap of this really long page and everything included
Immediate delivery of 130+ page book, with charts, graphs, self-assessments and actionable recommendations for growth
Proven, 5 Step Method to Double Your Pipeline and Revenues
Concrete examples integrating thousands of hours of learning and decades of implementation
Bonus #1: Free Downloads of Templates, Calculators etc.
Bonus #2: 5 Day Email Bootcamp with Hours of Videos
100% Money-Back Guarantee anytime in the next year.
No Thanks – I read all that and I’d still rather just get the first chapter for free
About the Author:
Named by Ad Age magazine as a “Marketing Technology Trailblazer” in 2017, Mark Osborne has two decades of experience creating revenue systems for SaaS, Technology, and B2B Services firms.
He has deployed B2B revenue systems for many of the Fortune 500 generating tens of millions of dollars in revenue.
Mark has a Masters in Business Administration from USC’s Marshall School of Business, where he focused on Marketing and Entrepreneurship through the Start-up incubator at the Lloyd Greif Center for Entrepreneurial Studies.
Mark is dedicated to guiding CEOs and Sales Leaders with the insights they need to adapt to today’s challenging B2B landscape and to achieve predictable business success.
