How Boost Ideal Helps Companies Optimize Marketing and Sales with Data The marketing and sales landscape is evolving, and companies need to leverage data to improve their go-to-market (GTM) strategies. BoostIdeal, a platform co-founded by Greg Toler and Peter Engleman, helps businesses define, track, and measure their Ideal Customer Profile (ICP) across the customer journey. BoostIdeal enables sales and marketing teams to align their efforts for better customer retention and growth by providing a full-funnel scoring engine.
In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne discusses how Greg and Peter’s background in sales, marketing, and SaaS led them to create Boost Ideal, a platform designed to provide a unified view of target accounts and customer success.
BoostIdeal provides businesses with a powerful platform to integrate sales, marketing, and customer success efforts, improving customer retention and fostering sustainable growth. Data-driven strategies and continuous iteration of the ICP help businesses scale effectively.
Connect with Greg Toler and Peter Engleman:
