How AI Can Transform Content Marketing Strategies: Automating Workflows and Building Digital Mass with Co-founder of Swell AI Cody Schneider

Businesses are always looking for new methods to create and share content that engages their audience. AI-powered content marketing is a significant change that’s reshaping content production and management. But how does AI change your content marketing strategy, and what do you need to know to keep up?

Cody Schneider is a serial entrepreneur and innovator in the AI-powered content marketing space. He is the founder of Swell AI, a company dedicated to helping businesses grow through AI-driven content automation. Cody has been recognized as one of Business.com’s top 25 marketers to watch, and he brings a wealth of experience in helping startups scale through strategic content strategies. Today, Cody shares how to leverage AI to transform content marketing, automate workflows, and build digital gravity for your business. Tune in to find out more!

Quotes:

1. “The biggest thing you shouldn’t do is try to automate everything.” – Cody Schneider 
2. “It’s about building digital mass to create digital gravity in your niche.” – Cody Schneider
3. “Growth systems set you free. If you’ve got a system in place, then you’re always your best self.” – Mark Osborne 
4. “You can develop a persona for your AI content that aligns with your brand’s voice and tone.” – Mark Osborne

Takeaways:

• Focus on automating specific tasks and roles instead of overhauling entire processes. Integrate AI into existing workflows for the greatest impact.
• Use AI to repurpose pillar content like podcasts and webinars into different media formats such as clips, newsletters, and show notes. This strategy maximizes the reach of your content.
• Consistently create high-quality content to build a strong online presence and attract your target audience. This helps establish influence within your niche.
• Develop and implement an AI brand voice to ensure consistent and on-brand content across various platforms and mediums.
• Stand out in a competitive content landscape by investing in the development and use of unique domain expertise, especially as mid-level content becomes increasingly common.

Conclusion:

AI plays a crucial role in content marketing for modern businesses; automation of tasks, repurposing of content, and strengthening of digital presence. Maintaining a consistent, high-quality AI brand voice and investment in unique domain knowledge is essential to stand out in an increasingly automated and commoditized market. 

Links Mentioned: 

Guest Links: https://www.swellai.com/ 

https://codyschneider.com

LinkedIn: https://www.linkedin.com/in/codyxschneider 

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