Building the Future for TikTok Shops and Video Commerce with David Grant
Staying ahead of emerging trends can be tough. Especially on emerging platforms like TikTok. In this episode of the B2B Growth Blueprint, we talk with David Grant, Co-Founder of Favored.live to hear how he identified the emerging trend in the social ecosystem and built a B2B solution.
David shares his story of navigating the challenges in the B2B marketing world, and how he overcame set-backs working with large brands on TikTok Shops. David discusses keytopics, including strategies for success in the TikTok ecosystem, insights on video commerce and partnerships, and reflections on scaling companies, systems, and processes.
Quotes:
“We appreciate the jumpstart that TikTok is helping us with, but we know that if we’re not among the best in this business and constantly prospecting for new clients, we won’t sustain success.” “Once you get to a point where we have learned a lot about what type of video drives conversion, there’s no limit to where and how that goes and what platforms that may end up on, including your own.” “Try to identify early on who’s good at something. It’s like coaching sports. Put them in a place where they’re going to succeed. Don’t try to put them in a place where they’re going to fail.”
Takeaways:
In the B2B landscape, it is important to identify stakeholders’ various interests and key performance indicators (KPIs) within a large enterprise brand. Stay alert to emerging technologies and trends. Early adoption of platforms can present unique business opportunities, especially in new and aggressive ventures. Learn from past experiences about the risks of being too early in the market. Stay cautious, be adaptable, and recognize when it’s the right time to scale your efforts. When incorporating AI into your business, be mindful of its limitations. Not everything can be formalized, and assessing situations often requires a human touch.
Conclusion:
When building B2B solutions, being first-to-market isn’t the only success factor. Understanding the trends and timing them correctly can be more important than being first. Recognizing the motivations of keystone players in an ecosystem can be crucial for success with B2B Technologies.
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