07
Feb 2017
Creating Awareness that Generates Demand and Drives Sales in B2B Many SaaS, Tech and B2B Companies fall into the trap of trying to create awareness without understanding the relationship between creating awareness, generating demand, and producing sales. Companies that efficiently scale their growth are those that create awareness while differentiating their solutions for today and […]
07
Feb 2017
Accelerate Your Sales Pipeline with Account Intelligence Profiles In today’s fast-paced business environment, the ability to effectively integrate marketing and sales activities is critical for the success of any B2B company. One way to improve this integration is through the use of Account Intelligence Profiles (AIPs). AIPs provide valuable insights into the behavior and preferences […]
