If you’re looking for an executive-level marketing leader and don’t want to hire a full-time Chief Marketing Officer (CMO), you might want to consider hiring a fractional CMO. A fractional CMO is an experienced marketing executive who can effectively manage your company’s marketing program while requiring less of an investment than a full-time hire. In this blog post, we will discuss what a fractional CMO is, what services they offer, and the cost of hiring one.
A fractional CMO is typically hired to provide leadership, guidance, and direction to your internal marketing team or external agency. They work with your executives to set goals and objectives for the marketing program. Additionally, they’re responsible for providing key insights into your target audience and developing strategies that will drive growth and profitability. They also ensure that all campaigns are meeting benchmarks for success by tracking data points such as website traffic, leads generated, conversions, etc. Some fractional CMOS may also provide additional services such as public relations support or brand management oversight.
The cost of hiring a fractional CMO depends on the individual’s experience level and the scope of work required. Generally speaking, it should be significantly lower than the cost of hiring a full-time CMO—especially if you already have an in-house marketing team or agency that can handle day-to-day operations while the fractional CMO provides strategic insights and direction. The cost of a good fractional CMO should range between $100-250 per hour depending on their experience level and responsibilities.
When hiring a fractional CMO, it’s important to look for someone who has experience leading successful digital marketing initiatives like SEO, email campaigns, content creation/curation, social media management/advertising etc., as well as traditional methods like PR campaigns and event planning/execution. Additionally you should look for someone with strong communication skills who can effectively collaborate with other members of your executive team as well as external vendors such as agencies or other third parties. Lastly, you should make sure that the individual has a proven track record of driving results through their marketing initiatives so you can be sure that they are able to deliver on their promises.
Hiring a fractional CMO can be an excellent way to get access to executive-level marketing expertise without having to commit to the expense of bringing on a full-time employee at the executive level. With the right person in place—someone with experience leading successful digital and traditional campaigns—you can rest assured knowing that your company’s marketing efforts are being managed by someone who understands both strategy and execution at an executive level while still allowing you to remain agile enough to adapt quickly if needed without breaking the bank in terms of costs associated with hiring a full time employee at this level . With so many benefits associated with working with an experienced fractional Chief Marketing Officer , it’s no wonder why more companies are opting for this approach when it comes to their marketing needs!
